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As reported by Tim McCollum in Nation's
Business magazine, November 1996:
" The guests have had
their breakfast and have gone out for the day. The chores are finished. Now the editor of The
Weatherbury Moos can sit down at her computer to finish off another edition of her
business's quarterly newsletter.
For Marcy Tudor, the newsletter is a vital business tool, allowing her to keep in
touch with former guests of Weatherbury Farm, the bed-and-breakfast that she and her
husband, Dale, own on their farmland in Avella, Pa. The newsletter, along with the lure of
a country weekend on a working farm, she says, is part of the reason her guests keep
The Weatherbury Moos is just one of the documents Tudor creates
on her computer to promote Weatherbury Farm, 20 miles southwest of Pittsburgh. Since the
inn opened to guests four years ago, Tudor has also produced marketing brochure, greeting
cards, and a 40 page guide to the farm and its surroundings; she uses her computer; a
laser printer; and a desktop-publishing program, Publisher by Microsoft Corp.
The software, Tudor says, has enabled her to produce professional-looking documents
without the expense of hiring a professional designer. 'I have such a good time doing
this,' she says. 'I don't feel like I'm very artistic. But the software allows me to put
that artistic part of me to work.' ...
Marcy Tudor, the bed-and breakfast owner, says the professional desktop publishers
who have seen her work have been impressed that she can produce such high-quality
materials on her own using basic publishing software. "