Microsoft issued the following press release on
April 22, 1996:
"Redmond, Wash. -- April 22, 1996 -- What
do 'Cybergrrl,' a stand-up comic relationship therapist, a New England specialty products
distributor, a first generation college graduate, a Glyphs artist and a B&B owner have
For their entrepreneurial creativity and their desktop publishing marketing savvy,
they have been honored with the Most Innovate Business Marketing Awards by Microsoft®
Publisher and Home Office Computing magazine.
The winners hail from Chicago, Charlotte, New York City, Payson (AZ), Bedford (NH)
and Avella (PA). Each offers entrepreneurs tips on doing business in today's competitive
Add a twist to a B&B
Opened in 1992, Weatherbury Farm in Avella, PA (20 minutes from Pittsburgh) brings
an innovative twist to the bed and breakfast industry. Marcy A. Tudor has made the
family's 104-acre working beef and sheep farm a home away from home that unlike other
B&Bs welcomes children.
Upon arrival, Marcy, her husband, Dale, and son, Nigel, encourage guests to rest or
sightsee. They also offer them opportunity to feed the animals or tend the garden. Over
the stay, people become 'members of the family,' and the 50 percent repeat and referral
business shows it.
Marcy markets the farm by keeping in touch with her guests via a compute and
'user-friendly' software. She distributes a myriad of marketing materials including
livestock birth announcement' a quarterly Weatherbury Moos newsletter; gift
certificates, and a monthly calendar of events. ...
Holcombe and the other winners are being honored
with: a Compaq® Presario CDS 5528 multimedia computer; a Hewlett-Packard® DeskJet® 855C
Printer; Microsoft Publisher Software; a year's subscription to Home Office Computing;
a year's membership in the National Home Office Association, and a trip to New York City
in April to be honored at a special Awards Luncheon.
'We were very impressed with the caliber of entries,' says Linda Mitchell,
Microsoft Publisher product manager, 'and how the winners used desktop publishing and
software to capture customers and sales.'
"We also responded to the innovative businesses that these entrepreneurs
developed to fill special niches in the marketplace,' says Cathy Brower, executive editor
of Home Office Computing magazine."