“Global High Protein Flour Market “

market.us | December 2024

As reported by market.us , December 2024:

Editor’s Note:  The Report  costs $3999 for a “Single User” so Weatherbury Farm has not purchased a copy of the entire report.  The overview has been edited to highlight the general information of interest and specifically, to include the information in the overview  about Weatherbury Farm.

Read the entire report overview online.

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” Report Overview

The Global High Protein Flour Market size is expected to be worth around USD 41.5 Bn by 2033, from USD 15.87 Bn in 2023, growing at a CAGR of 10.1% during the forecast period from 2024 to 2033.

High Protein Flour refers to a type of flour that contains a higher amount of protein compared to regular all-purpose flour. Typically made from hard wheat varieties, varieties, high-protein flour contains around 12-15% protein, whereas standard all-purpose flour generally contains about 8-11% protein. This increased protein content is essential for products that require more structure, such as bread, pizza dough, and certain baked goods. …

 

High Protein Flour is widely used in the production of baked goods, snacks, protein bars, pasta, and beverages, offering both nutritional value and functional benefits. The growing consumer preference for healthier, high-protein diets has led to a surge in the use of High Protein Flour. …

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Key Market Segments

By Nature

    • Organic
    • Conventional

Ву Туре

    • Bleached
    • Unbleached  (Editor’s note:  “unbleached” is the industry term for sifted.  Since all of Weatherbury’s Farm Flours are Unbleached (in the true sense —  flour that does not use chemical treatments to make the flour whiter ) we choose to designate all of our flours as unbleached and call flour that has been sifted, “Sifted” as it makes more sense.

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Drivers

Increasing Consumer Demand for High-Protein Products

The growing demand for high-protein products is one of the main driving factors behind the rise of high-protein flour. In recent years, there has been a noticeable shift in consumer preferences toward healthier food options, particularly those that provide higher nutritional value.

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Government Initiatives Promoting Health and Nutrition

Governments worldwide are increasingly focused on promoting healthier diets, which is another critical factor driving the high-protein flour market. Various health initiatives and dietary guidelines emphasize the importance of protein in the daily diet.

In the U.S., for example, the 2020-2025 Dietary Guidelines for Americans recommend that protein be a central part of every meal, with a focus on plant-based protein sources. The growing support for plant-based protein is reflected in policy incentives that encourage the development and consumption of protein-rich food alternatives.

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Rising Health Consciousness and Dietary Trends

Health consciousness is another key driver for the growing popularity of high-protein flour. Consumers are increasingly aware of the health benefits of protein, including its role in muscle repair, weight management, and overall wellness. According to a report from the Centers for Disease Control and Prevention (CDC), protein intake is crucial for preventing muscle loss in older adults, which has led to the introduction of high-protein options in various food categories.

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Innovations in High-Protein Flour Production

Innovations in food technology and flour production have made high-protein flour more accessible and affordable, further fueling its market growth. Advances in processing techniques have allowed manufacturers to extract higher protein content from various plant sources, resulting in better-textured, more functional flours.

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Restraints

High Cost of Production and Consumer Pricing Sensitivity

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This sensitivity to pricing highlights a challenge for manufacturers of High Protein Flour in reaching a larger, price-conscious audience. Without achieving cost parity with wheat flour, the high-protein flour market risks being limited to premium consumers, slowing its growth in mainstream markets.

Limited Consumer Awareness and Understanding

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A study by the International Food Information Council (IFIC) showed that only 25% of consumers were aware of high-protein flour options as a viable ingredient in their diets. This lack of awareness can hinder the growth of the market, as consumers tend to gravitate toward familiar products they understand and trust.

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Opportunity

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Increasing Awareness of Health Benefits

Rising consumer awareness of the health benefits associated with high-protein diets represents another key growth opportunity for high-protein flour. Studies have shown that increased protein intake can support muscle maintenance, aid in weight management, and help in the recovery of tissue and muscle after exercise.

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Trends

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Growth of High-Protein Flour in Bakery and Snack Products

Another significant trend is the growing application of high-protein flour in the bakery and snack industries. With increasing consumer demand for high-protein, low-carb, and gluten-free products, bakeries and snack manufacturers are incorporating High Protein Flour into a wide range of products.

The global bakery market, valued at $455 billion in 2020 (according to the FAO), is rapidly adopting alternative protein flours to cater to health-conscious consumers.

This trend aligns with government initiatives promoting healthier eating habits. In the U.S., the USDA’s MyPlate initiative emphasizes balanced eating, with a focus on proteins from diverse sources. This has spurred interest in non-traditional, nutrient-dense ingredients like high-protein flour.

Rising Popularity of Sustainable and Eco-Friendly Ingredients

Sustainability is a growing trend in the food industry, and high-protein flour derived from environmentally friendly sources is gaining popularity.
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Key Players Analysis

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Smaller players like Janie’s Mill, Weatherbury Farm, and Khandesh Roller Flour Mills Pvt. Ltd. are also emerging as competitive forces in regional markets, focusing on organic and locally sourced ingredients to cater to niche markets.

Top Key Players

    • Archer Daniels Midland (ADM)
    • Ardent Mills
    • Bay State Milling Company
    • Central Milling
    • Doves Farm Foods
    • General Mills
    • Giusto’s
    • Great River Organic Milling
    • Janie’s Mill
    • Kaizen Food Company
    • Khandesh Roller Flour Mills Pvt. Ltd.
    • King Arthur Baking Company, Inc.
    • Miller Milling Company
    • New Hope Mills
    • Siemer Milling Company
    • The White Lily Foods Company
    • Weatherbury Farm

Recent Developments

Competitive Landscape Archer Daniels Midland (ADM), Ardent Mills, Bay State Milling Company, Central Milling, Doves Farm Foods, General Mills, Giusto’s, Great River Organic Milling, Janie’s Mill, Kaizen Food Company, Khandesh Roller Flour Mills Pvt. Ltd., King Arthur Baking Company, Inc., Miller Milling Company, New Hope Mills, Siemer Milling Company, The White Lily Foods Company, Weatherbury Farm

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From “Table of Contents” Tab of the Report Overview

  1. Competitive Landscape & Company Profiles

15.4.17. Weatherbury Farm
15.4.17.1. Company Details
15.4.17.2. Business Overview
15.4.17.3. Product Portfolio
15.4.17.4. Financial Insights
15.4.17.5. Key Developments (Investment & Expansion, Merger & Acquisition,  Partnership & Agreement and New Product Development)
15.4.17.6. SWOT Analysis
15.4.17.7. Geographic Footprint”

Two other High Protein Flour Market reports also included Weatherbury Farm in their report.

  1. Information comes from Future Marketing Insights: High Protein Flour Market

“Leading High Protein Flour Brands

  • Central Milling
  • Miller Milling Company
  • Ardent Mills
  • Siemer Milling Company
  • Weisenberger Mill
  • Archer Daniels Midland Company
  • King Arthur Baking Company, Inc.
  • Janie’s Mill
  • General Mills Inc.
  • The White Lily Foods Company
  • Khandesh Roller Flour Mills Pvt. Ltd.
  • Weatherbury Farm
  • Giusto’s
  • Kaizen Food Company
  • New Hope Mills
  • Others”
  1. Information comes from Cognitive Market Research: High Protein Flour Strong Flour Market Report 2025 (Global Edition)

“Top Companies Market Share in High Protein Flour Strong Flour Industry: (In no particular order of Rank)

  • Central Milling
  • Miller Milling Company
  • Ardent Mills
  • Siemer Milling Company
  • Weisenberger Mill
  • Archer Daniels Midland Company
  • King Arthur Baking Company
  • Inc.
  • Janie’s Mill
  • General Mills Inc.
  • The White Lily Foods Company
  • Khandesh Roller Flour Mills Pvt. Ltd.
  • Weatherbury Farm’
  • Giusto’s
  • Kaizen Food Company
  • New Hope Mills”

Editor’s Note:  The Weatherbury Farmers planted a total of 10.907 acres of Glenn in 2021, 2022 and 2023 and 1.89 acres of Rouge de Bourdeaux in 2023 and which was harvested in 2024.

ADM mills 2.64 million pounds of flour/year or 1833 pounds/minute. Weatherbury (last alphabetically on the list) mills 31000 pounds of all types of flour/year. It takes ADM 17 minutes to mill what we mill in a year.

Nonetheless, we are thankful that they found us!